the fanbase and public
There's a lot of information here, and probably not enough.
i. public
Even if you do not like idols and/or do not care about them, they are unavoidable, depending on their popularity. Groups and/or individuals may have endorsement deals, and their music is probably used in stores as well, considering their fame. Check the
Oricon rankings and see how many idol groups are on top! There's also an
English translation for weekly rankings.
Depending on the group, only a few members may be well-known to the public -- for example, though
AKB48 is popular, they currently have 140 members as of April 30th/'14, and there is no way every single one of them will have the same exposure. The leaders, soloists, and popular regular members are usually going to be the only ones who will do solo endorsement deals. As a result, they'll be the members most known to the public.
Check
this article (written in 2012) with the ranking of top celebrities in Japan with endorsements/commercials. Features idols from
AKB48,
Arashi,
SMAP,
TOKIO, and
V6. Along with other talents like actors/models/singer, child star
Ashida Mana (aka little Mako Mori) ranked 3rd. While idols seem to dominate, there's a lot of endorsements by others. I think there's a lot of stuff endorsed by
Kyary Pamyu Pamyu as well. Examples of ads:
Kitahara Rie x Eye Talk Eyedol DebutItano Tomomi x Samantha VegaThere are also group collaborations. For example,
Momoiro Clover Z have collaborated for some clothing at
Galaxxxy;
Kasai Tomomi,
Kojima Haruna, and
Oshima Yuko from
AKB48 modelled for lingerie store
Peach John.
Momoiro Clover Z x LotteMomoiro Clover Z x NHK's x "Aki Navi" program AKB48's infamous Puccho ad a. outside advertising
This tag featuring Tower Records in Shibuya is worth checking! Even looking through TokyoFashion's blogs and flickr, you can see a lot of different advertisements.
Truck/ads in Harajuku/Shibuya:
9Nine,
AKB48,
AKB48/Vocaloid,
Idoling!!!,
Milky Bunny/Masuwaka Tsubasa (not an idol), SMAP, TRFAnd non-idol talents, just for example:
Amoyamo,
Amuro Namie,
Big Bang,
Kuraki Mai,
Kyary Pamyu Pamyu,
One Direction (for good measure!)
b. magazines
Check
this thread for a look into how
AKB48 is presented in
Ribon, a shoujo manga magazine targeted to girls around 10-14. I will put up a few more personal images of idol spottings in fashion magazines once I can photograph them. More than anything informative, this section is just a gallery, haha.
ii. real-life interactions
a. concerts
Most performances will likely be lip synced for all or the most part. Check
this article about lip syncing in Japan. If there is some actual singing, I'm guessing the strongest singers have their mic volume higher than the others.
There are groups that really do sing live for all or for the most part. Groups like
Morning Musume and
Momoiro Clover Z are known for singing live in whole or in part.
Solo or acoustic songs may also be sung live for any group. Examples:
AKB:
Oshima Yuko,
Takahashi Minami,
GroupMorning MusumeMomoiro Clover Z:
live vs
record
I want to write about Tokyo Dome, but we'll see how much information comes out of my research later.
b. theatre tickets
This will only apply to
GEM247 members as they're using the
AKB/48 group model. This is the theatre which is open almost every day, and each team rotates. There are only 250 seats in the theatre, and since they're so popular, you'll probably be waitlisted for tickets and you'll be able to recieve them though a lottery.
In-depth guide here because I don't want to write it all down haha.
Here are their ticket prices. Note that tickets for men are the most expensive, and it's 1000 less yen for women and elementary-high school students. Preschoolers are free. I'm guessing that it's because most of the ticket sales go to men.
c. handshake events
To be updated. Here's an
in-depth handshake guide for
AKB48. One way fans can attend handshake events is to buy single CDs, which may include a ticket to the events. This results in some fans buying multiple copies so they can shake the hands of multiple idols or to possibly have a longer time limit. I've seen videos of
AKB48 handshake events in another Asian country, and there was security moving the fans along -- you only have a few seconds to shake their hands, then move on.
There are different sorts of handshake events, so at some you wouldn't be as rushed and you may be able to get more than a "hello" to say to your idol. I'm assuming that for less popular groups you'll probably have more time too, depending on the queue.
It's important to note that these events can also be dangerous. Refer to the
recent attack of
Kawaei Rina and
Anna Iriyama, who were attacked by a man with a saw at a handshake event.
Also,
creepy fans exist.
iii. online interactions
Back to the use of your social media accounts: as always, not all groups are the same, but I think for many recent groups, keeping a
blog/Instagram/Twitter etc. is a popular thing to do to keep fans informed and to allow them to interact with you. Idols may even be required to have a blog. The frequency of updates seems to differ, but managers may ask idols to update their blogs if they haven't been posted in for a while.
Ameblo is a popular blogging service in general, and many use it for their blogs, celebrity or idol or not. You'll get a green "offical blogger" over your profile photo on your blog. Also,
Google+ is popular amongst
AKB48/48 group members.
Generally, idols cannot comment back to everything they are sent, as a rule of the agencies. There are some cases where the idol can retweet the question and answer them in a separate tweet, or do a round-up of questions asked on their blog to be answered in a separate post/section dedicated to answers. There also seems to be periods of time where they can answer questions on Twitter. I'm not sure how rigid these rules are, and I might have seen some direct interactions on
Twitter and
Google+, but it seems to be rare in any case.
Take lots of selfies and pictures in general! You'll know what I mean if you check idol or celebrity blogs/social media accounts in general. Blog examples:
Oshima Yuko - former AKB48 member, pretty much always in the top 8 Ameblo ranking
Mori Kanon (Alice Project)no3b group blog - AKB48 subunit
Tamai Shiori (Momoiro Clover Z)Tia Ell (P.IDL)Blog dedicated to translating some 48 group blogs
iv. fan demographics
The first point I want to make about the fan demographics for idol groups within Japan is that
they differ from group to group.
Do not make the assumption that fans of any female idol group will be 95% male. This refers back to the notes section of the first part of the guide. Do not group them together.
Let's take a look at demographic charts for
AKB48 in 2010/2011:
Sources:
1 and
2Don't forget that some idols were/are idol fans themselves, too. As a bonus, check out
Kyary Pamyu Pamyu's (who is not an idol) bathroom, featuring
AKB48 and
Momiro Clover Z. (
source)
I asked a friend in Japan if
AKB48 was popular amongst girls and she said that half her school likes them. She goes to an all-girl school. Female idols are discussed on
Girls Channel, a textboard for female users (interestingly, at the time of this writing, the
most popular topic was about not being interested in AKB but liking certain individual members). I've read blogs of teachers in Japan that mention hearing boys and girls talking about AKB. Perhaps it is mostly male fans who purchase merchandise other than CDs and buy the tickets for AKB shows, making them more "visible" fans.
It's my theory that some of the people in groups outside the targeted demographics only or mostly prioritise the group's music versus individual idols, their performances, shows, stuff like that. After all, girls like the music of non-idol female performers and boys like non-idol male performers, so why can't it be the same for idol music?
For a contrast to AKB, compare
Perfume's fan demographic, which is nearly split equally between male and female. They are a completely different genre to AKB, but they are still idols (though I think they sort of cross into artist territory as well). A member of the group,
A-Chan,
says:
"Foreigners tend to categorize Japanese idol groups (like AKB48) and us as belonging to the same ‘female’ group of acts, but in Japan we are in a completely different genre. We've been singing techno and dancing as Perfume for over ten years now, spending most of our younger days devoted to it, but now we are finally being introduced in more mature magazines. We have no intention of comparing ourselves to other groups. We (only) think about how we can make things interesting."
Links of interest:
Who are AKB48 fans?2012 was disordered, 2013 may well be too (survey was 50:50 male:female; note Q2)
How Japanese schoolgirls wish a Happy New Year (note Q2; AKB ranks #4)
Liiiiiike I don't really think I need to put more in here for the time being, but the important thing is, just don't assume too hard about fans.
a. international
Since it's Asia, the music would be most distributed around Asia. I'm from a part of Canada where there's a lot of Asian people and speciality stores for various Asian merchandise, but in a standard North American record store, I've only ever seen
Utada Hikaru's CD years ago when she had a rise in popularity over here in North America. I'm guessing her songs in
Kingdom Hearts helped, though she is also American and maybe that CD I saw was her English-language album.
Here's some screenshots from a
video about the formation of
AKB48 sister group
JKT48. On a global scale outside of just Asia, I also think
K-Pop is more popular, especially given their marketing and the fact that idols are taught languages during their training -- there are English/Japanese versions of K-Pop songs originally sung in Korean.
In real life I have seen a few celebrity posters, the boxes holding the
Puccho with
AKB48 pictures and junk food with Korean celebrity endorsements on them, etc etc, but it's not equivalent to seeing a truck with a
One Direction ad on it in Japan or other Western artists and albums being reviewed in Japanese magazines and whatnot. Really, I'm sure Western artists are more popular in Asia than vice-versa, just given the forces of Hollywood and mainstream (American) music.
As for gendered demographics, I don't have any solid charts for you and it's hard to go by with just the internet, but I have a feeling that there are lots of female fans for the female groups as well; it's diverse.
v. merchandise
In Japan, there are still a lot of CD sales, unlike over here in North America, where several stores had to shut down. The album packaging can get pretty elaborate too, and sometimes there are poster inserts or stickers included. Here's a
guide to supporting Perfume, but it can obviously be applied to any group.
Non-music related merchandise/goods can be pretty much anything: bags, clothing, keychains, mousepads, photobooks, straps, stationery, towels, travel mugs, umbrellas, etc. Trading cards and normal photos and posters are also common, of course. Shop examples:
AKB48 Cafe (English) with themed food and video viewing
AKB48 Cafe ShopJohnny's Shop - no official online shop, but for reference
Momoiro Clover official goodsStardust (agency shop)ASMART - carries
Perfume,
Babymetal, and various other musicians
Note that not every piece of merchandise will be available for every member. The most popular members will of course have more products available; new and less popular members will have less. Things like oshimen towels, trading cards, keychains, various stationery, etc. are widely available for each member, but some members may have multiple designs for the same product. Photobooks are definitely a product reserved for the most popular members only, and the same goes for more "obscure" things such as (but not limited to)
bags,
cookies, and
cups seem to fall under the same rules. For examples, check the
AKB48 Cafe Shop and compare the products available amongst various members (ex.
Takahashi Minami and
Watanabe Mayu vs
Fukuoka Seina and
Kizaki Yuria).
vi. controversies
There's a lot to write here. For now, have some links:
AKB scandal flashback AKB48's members talk about each other's scandals
Akanishi Jin Minegishi Minami's head shaving Lots of AKB here, but seriously, try typing in any idol group + scandal and something will probably come up.
vii. misc
Check out the goo ranking for the question "
what caused you to wander away from the idol you like?" The first few results (excluding the #1 answer, which is finding a different interest):
- I fell in love with a different idol
- The songs were no longer the kind I liked
- There were reports that my idol was badly-behaved
Some other answers were finding out their idol had a lover and meeting their idol but finding that they were cold, so be very careful with your image!
Links of interest:
Female idol rankingHow to date an idolIdol elitism